Director of Marketing and Sponsorship NF-04

This position is located within the NAF Support Services Division, DFMWR, Fort McCoy, WI.

Announcement will a have a first cut-off date of March 25, 2026. Applicants that submit an application packet prior to that date and are found eligible may be given first consideration.

Duties

• Leads and supervises DFMWR Marketing team. Responsible for team building, performance management, and employee development to foster a high-performing collaborative creative environment.
• Develops budget requirements for marketing activities and monitors budget execution. Directs the creation, implementation, and analysis of all marketing campaigns and publicity efforts.
• Develops overarching marketing strategy based on organizational goals, needs assessments, and market data to effectively promote MWR programs and events.
• Manages the public image of MWR by writing feature articles and other media content to highlight the value and benefits of MWR programs.
• Analyzes market trends and conducts market research including focus groups and surveys to identify customer needs and preferences.
• Actively markets MWR programs to generate revenue through commercial sponsorships and paid advertising. Manages the entire sales cycle, including developing proposals, negotiating contracts, and ensuring fulfillment.
• Provides strategic oversight for all marketing functions, including digital marketing, social media, graphic design, and publications, ensuring alignment with MWR standards.
• Serves as the primary point of contact for commercial sponsors, advertisers and media partners. Performs other duties as assigned.

• Direct Deposit and Social Security Card is required.
• Meet qualification/eligibility/ T-1 background requirements for this position.
• A one-year probationary period may be required.
• Satisfactorily complete an employment verification (E-Verify) check.
• Duties may involve working both indoors and outdoors.
• Driver's license required if operating government vehicles.
• Business operations are Monday-Friday but is subject to change and will be based on the needs of the activity. Nights, weekends and holidays are required during MWR events.

• Experience demonstrating skill in applying a variety of principles, concepts, and techniques or marketing and sales.
• Experience conducting research, surveys, and/or needs assessments to develop and execute marketing plans and campaigns.
• Experience developing and presenting sponsorship solicitation packages and proposals.

• Two (2) years’ experience in a supervisory role, with direct responsibility for leading and managing a marketing team.
• Demonstrated track record of meeting or exceeding revenue goals through the successful sale and execution of commercial sponsorships and advertising.