Keene's Transfer

About Us

Keene's Transfer was started in 1932 when Richard Keene sold his family car to help buy his first truck. Richard started out hauling workers to the Mather, WI area to work on clearing brush and fire lanes as part of Franklin Delano Roosevelt's ''New Deal''. He then progressed into hauling cattle, wood, sand, gravel, and fresh fruit. Richard began growing his fleet during the 1940's and began servicing the Minneapolis and Chicago areas. In the 1950's Keene's entered the household goods moving business and became an agent for American Red Ball. The 1960's saw the addition of several mail routes for the company from points between Milwaukee and Spooner. The 1970's brought an era of construction as 5 new warehouses were built and the company expanded into the warehousing/leasing business. Also during this decade Keene's became an agent for Bekins Van Lines. During the 1980's the company outgrew its original downtown location and moved into Tomah's industrial park. A washbay facility and new offices were added in the 1990's. Today the fleet consists of over 45 tractors and 250 trailers covering the Midwest and Southern United States.