Skip to content

TRICOR Insurance LLC

TRICOR Insurance LLC

InsuranceConsultantsFinancial/Investment Services

About Us


We believe in offering you not just the best coverage, but a plan for how our services keep up with your business and your life. Our agents built their reputations on creative insurance solutions and proactive communication, taking the time to make sure your questions are answered and you have the information you need to make an informed choice. We're here to be your advisor when it's complicated, and advocate when you need it. Contact us at TRICOR do discuss the cycle of care.


In 1945, Virgil Fritz made his first life insurance sale operating under Fritz Insurance Agency in downtown Potosi, Wisconsin. In 1962, Virgil’s son Delbert and his wife Elaine Fritz took over the family business and successfully ran Fritz Insurance Agency until retiring in 1982 when their sons David and Bruce Fritz took ownership. Under the leadership of Chief Executive Officer, David Fritz, and President, Bruce Fritz, TRICOR Insurance now serves its clients across 28 office locations.

TRICOR Insurance is a leading independent insurance agency, ranked among the top 100 independent agencies in the United States. With more than 220 employees and growing, we’ve earned the trust of over 40,000 clients across Wisconsin, Iowa and beyond. As a locally-owned, family-run business since 1945, our humble roots are the foundation of our strength. Today, even as we grow, our customers are still our friends and neighbors. We remain guided by our deep commitment to the people we serve and the communities we live in.


Our Tomah, WI TRICOR Team Giving Back to the Neighbor for Neighbor, Inc. Food Pantry

Rep/Contact Info

Terry Christen

Scroll To Top