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Inclusion Starts Small: Practical Moves to Reach More Customers Today

Inclusion doesn’t start with a press release or a sweeping HR initiative. It starts with small, persistent acts of awareness—quiet recalibrations in how your business shows up, serves, and welcomes. You don’t need to be perfect. You need to be present. For many small business owners, the barrier to becoming more inclusive feels like a lack of budget, time, or formal training. But here’s the truth: you don’t have to overhaul everything to create a space—physical or digital—that more people can enter,